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Characters keeps the same face across everything you generate. You build a character once from a reference image, and from then on you call it by name in a prompt with an @ handle and it comes back recognizable, in images and in video. Character creation is unlimited from Pro.

Why there is a dedicated feature

Image models have no memory of earlier generations. Run the same prompt twice and you get two different people, because nothing in the prompt pins the identity. Describing the face in exhausting detail does not fix it; the model generates a fresh person from the description each time. Characters replaces the description with a reference the model actually uses.

Building a Character

  1. Open Characters on mage.space and start a new one.
  2. Upload a reference portrait. A clear, well-lit, front-facing image works best.
  3. Name it. This name becomes the handle you type in prompts, so keep it short.
  4. Save. The character is now available in every generation on a model that supports it.
You can also build a character without a photo using the Character Builder apps, which generate one from attributes you pick or from starter images. See Character Builder: Attributes and Character Builder: Muse.

Using a Character in a prompt

Several Characters can share a scene on the models that take more than one reference image. See Multi-Characters.

Which models support Characters

Pear also takes a Character, as the target for Motion Control.

Carrying a Character into video

In video, a Character rides in as a reference image and the model generates motion around it. On Berry, Lemon, Melon, MiniMax-H3, and Plum this is a separate mode from First and Last Frames: one generation pins frames, or carries Characters and References, not both. See First and Last Frames.

Publishing a Character

You can publish a Character with a description and tags, which gives it a page other people can find and makes it eligible for the leaderboard. Publishing is optional. Characters are private until you publish them, and publishing a Character does not publish your generations.

Limitations

  • A character is built from its reference, so it inherits what the reference shows. A portrait gives a reliable face and less reliable full-body proportions. Add a full-body image as a Reference alongside the Character if you need both.
  • A Character holds the face. Outfit, pose, and location belong to References.
Last modified on September 14, 2026